SALES AND MARKETING - DIPLOMA (ICM)

About Course

The Diploma in Sales and Marketing from the Institute of Commercial Management (ICM) is designed to equip students with advanced knowledge and practical skills in modern sales and marketing practices.

At ICS Technical College, learners explore key areas such as consumer behavior, market research, advertising, digital marketing, and sales management. The course emphasizes strategic thinking, effective communication, and customer relationship management—skills essential for driving business growth in competitive markets.

Graduates will be prepared for rewarding careers in sales, marketing, public relations, and business development, or may progress to higher ICM or university-level qualifications in business and management.

Course Details

Level: Diploma
Course Duration:
No. of Terms:
Requirements/Grade: C- & above
Exam Body:

Tuition Fee Per Term:
Practical Fee:
Registration Fee: 1,000
Students ID: 500

Course Outline

Module 1

ADVERTISING
MARKETING MANAGEMENT
PUBLIC RELATIONS
QUANTITATIVE METHODS FOR MANAGERS
SALES & SALES MANAGEMENT
BUSINESS LAW
RESEARCH METHODS

Module 2

MARKETING
BUSINESS FINANCE
ENTREPRENEURSHIP
INFORMATION COMMUNICATION TECHNOLOGY
LIFE SKILLS
PRINCIPLES & PRACTICE OF SELLING
INTERNATIONAL BUSINESS COMMUNICATIONS
ECONOMICS FOR BUSINESS
BUSINESS MANAGEMENT & ADMINISTRATION
ORGANIZATION BEHAVIOUR
BUSINESS PLAN

How To Apply

Contact us through:

📩 Email: apply@ics.ac.ke
🌐 Website: www.ics.ac.ke

Visit our branches

Main Campus: Malaa Town (off Kangundo Road) – Tel: 0115 950 329
Nairobi Branch: Stanbank House, 3rd Floor, Moi Avenue – Tel: 0722 857 455
Nakuru Branch: Uniman Buiding, 3rd Floor, along Kenyatta Avenue next to Equity Bank, Nakuru CBD- Tel 0728 077 800
Mombasa Branch: Biashara Building, Upper Mezzanine Floor, along Nyerere Avenue near Catholic Cathedral opposite Shell Petrol Station- Tel 0740 131 917
Kisumu Branch: Eco Bank Building, 1st Floor, Oginga Odinga Road, Kisumu CBD- Tel 0723 891 404
Thika Branch: Thika Business Centre, 7th Floor,(Above Naivas Supermarket), Commercial Street ,Thika CBD- Tel 0798 282255
Eldoret Branch: Tiryo Sugarland Plaza(Formerly Uchumi), 4th Floor, Oloo Street, Eldoret CBD- Tel 0743 443 460
Virtual Branch: Stanbank House, 4th Floor, Moi Avenue, Nairobi CBD- Tel 0112 534 596
Isiolo Branch: Isiolo Youth Innovation Centre, Isiolo-Moyale Highway, Isiolo Town- Tel 0113 499 553
Marsabit Branch: Opposite Marsabit Stadium, next to Rubis, 1st Floor, Isiolo-Moyale Highway, Marsabit Town- Tel 0742 961 887

Click Here To Apply

Diploma in Sales and Marketing-ICM