Advanced Diploma Marketing Advertising and PR (ICM)
This course provides participants with a body of knowledge that enables them to:
- Understand and apply communications theory in the working environment.
- Understand the importance of marketing communications to the development of a business.
- To make a positive contribution to the work of a marketing, advertising or public relations department.
- To increase and enhance employment opportunities within the communications industry.
- Campaign planning and control
- Financial management
- Management theory and practice
- Strategic marketing management
Course Duration: 9 Months
Exam Body: ICM
Grade: pass in Diploma