Public Relations is the discipline which looks after reputation, with the aim of earning understanding supporting and influencing opinion and behavior. It is the planned and sustained effort to establish and maintain goodwill and mutual understanding between an organization and its publics. Every organization, no matter how large or small, ultimately depends on its reputation for survival and success
Through this course students will learn how to develop objectives, and design strategies and select tactics that can better serve the organization’s goals. Additionally, students will learn from current public relations strategies, by analyzing and discussing good and bad practices. This course also focuses on the use of social media and other new media channels in strategic public relations, examining when and how they can be employed to better serve the organization communication and relationship building needs.
Course Duration: 9 months
Exam Body: JP-UK
Grade: D+ and Below